Ready to try a new beer in 2018? An online beer wholesaler has been looking through their 2017 trade sales to uncover what beers are on the up, and which are falling in popularity. The general trend? Drinkers are after increasingly after stronger, more unusual ales which offer something special.

Pale ales and IPAs still lead the pack

The conventional pale ale styles like bitter, golden, and milds, join IPAs as the market leaders, though a word of caution for traditional pale ale brewers comes from sales being up ‘only’ 7% in 2017, compared to 14% the previous year.

Stronger beers are on the up

Hitachino Nest Japanese Classic Ale bottle
Drinkers are increasingly looking for something stronger in their glass, with ales holding an ABV of 7% or more seeing growth. Double IPAs are leading this trend with drinkers seeking out their blast of hop flavours.

BrewDog Hardcore IPA bottle

Sour beers rise to the challenge

Timmermans Oude Gueuze Lambic Beer bottle

Uncompromising sour beers, like lambics, are being sought out by those looking for a challenging ale. Certainly not to everyone’s taste, these beers are take flavour in a new direction.

Imperial measures up

Nøgne Ø Imperial Stout bottle

Connected to the desire for stronger ales, imperial stouts, and other high-ABV, full-flavour, dark beers, are benefiting from increased sales. Again, showing demand shifting towards unusual, big tasting drinks.

Try something new today

If you’re in the mood for a different beer, or looking to expand your palate, take a leaf out of the current beer trends and try one of the rising ale categories.